How to keep girls in the game after puberty
“Seven out of the 10 girls who quit sports during puberty said they didn’t feel like they belonged in sports, according to the survey of more than 1,000 girls ages 16 to 24. Nearly the same number (67%) said they felt that society doesn’t encourage girls to play sports.
Hoping to change those numbers and keep more girls in the game, Always has come out with the latest installment in its viral #LikeAGirl campaign:
Nearly seven out of 10 girls in the Always survey said there are not enough female role models in sports today.
“Why would you think that a girl would feel like she belongs in sports if she doesn’t see girls in sports in the same amount and degree as the boys do?” asked Welter, who is also working with the #LikeAGirl campaign.”